Director, PMM Analytics
Company: Salesforce, Inc.
Location: Chicago
Posted on: April 15, 2024
Job Description:
- Salesforce.com Inc's Candidate Privacy Notice contains more
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applicants.
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please see our Privacy Statement.To get the best candidate
experience, please consider applying for a maximum of 3 roles
within 12 months to ensure you are not duplicating efforts. Job
Category Marketing & Communications To get the best candidate
experience, please consider applying for a maximum of 3 roles
within 12 months to ensure you are not duplicating efforts. Job
Category Marketing & Communications Job Details About Salesforce
We're Salesforce, the Customer Company, inspiring the future of
business with AI+ Data +CRM. Leading with our core values, we help
companies across every industry blaze new trails and connect with
customers in a whole new way. And, we empower you to be a
Trailblazer, too - driving your performance and career growth,
charting new paths, and improving the state of the world. If you
believe in business as the greatest platform for change and in
companies doing well and doing good - you've come to the right
place. Do you have a passion for high-performing digital marketing
across channels? Are you a data wiz who thrives on turning insights
into action? If so, we want you on our team! We are seeking a
highly analytical Marketing Analyst Director to join Salesforce's
Next Gen Platform team and lead the charge in optimizing our
marketing efforts across web, organic social, paid social, content,
and more. -Your ImpactAs a dedicated digital marketer who is
curious, analytical, and has a passion for artificial intelligence,
you'll be instrumental in identifying the best-performing assets
for each audience segment - across every touchpoint in the
marketing funnel. channel strategist, you will own the digital
demand generation and remarketing programs across the Salesforce
product portfolio. Your core focus will be managing cross tactic
performance and growth across the funnel, generating quality leads,
converting pipeline, and driving business impact with our partners
in Sales. You will work cross-functionally, informing strategic
decision-making, while also championing a culture of testing and
experimentation across all digital channels.
As a key member of the Next-Gen Platform team at Salesforce, you
will:
- Lead cross-channel measurement and attribution efforts to
develop a comprehensive framework that identifies the
best-performing assets across channels, segmented by audience type
and funnel stage.
- Unlock web traffic insights to gain a deeper understanding of
user journeys and better inform website optimization efforts for
improved performance
- Foster a culture of continuous improvement by designing and
implementing A/B and multivariate tests across all channels,
analyzing results, and translating learnings into actionable
insights
- Building a data-driven marketing machine by working
collaboratively with marketing and product teams to develop
marketing strategies and tactics based on robust data analysis and
business goals -
- Stay up-to-date on the latest digital marketing trends,
technologies, and best methodologies to implement new, innovative
tactics
- Serve as an in-house expert across everything marketing
analytics - from strategy to testing, execution, reporting, and
more
- Collaborate with cross-functional teams to plan and improve
marketing performance through experimenting and identifying
insights to inform future strategies business strategy into channel
media strategy.
- Provide regular reports, updates, and optimization
recommendations to the team's external partnersRequirements:
- Minimum 7-10 years of experience in digital marketing
analytics, with a proven track record of driving business growth
through data-driven insights
- Expertise in designing and analyzing A/B and multivariate tests
for digital marketing campaigns
- Strong leadership skills with the ability to mentor and inspire
a team of marketing analysts
- Experience managing and optimizing paid campaigns on social
media platforms like Meta Ads Manager, Instagram Ads, Twitter Ads,
and LinkedIn Ads
- Organizational skills to manage multiple projects and tests
simultaneously
- Deep understanding of marketing attribution models and the
ability to translate data into actionable recommendations.
- Exceptional communication skills and a collaborative mentality
that can break down complex insights to be shared across a variety
of audiences - both technical and non-technical
- Strong analytical mind, driven problem-solver, and a drive to
understand the why as well as the what
- Advanced proficiency in Excel and/or Google Sheets
- Advanced proficiency using data visualization tools such as
Tableau and Datorama, as well as web analytics platforms like
Google Analytics, etc.
- Fluent in written and spoken English Accommodations If you
require assistance due to a disability applying for open positions
please submit a request via this Accommodations Request Form .
Posting Statement At Salesforce we believe that the business of
business is to improve the state of our world. Each of us has a
responsibility to drive Equality in our communities and workplaces.
We are committed to creating a workforce that reflects society
through inclusive programs and initiatives such as equal pay,
employee resource groups, inclusive benefits, and more. Learn more
about Equality at www.equality.com and explore our company benefits
at www.salesforcebenefits.com . Salesforce is an Equal Employment
Opportunity and Affirmative Action Employer. Qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender perception or
identity, national origin, age, marital status, protected veteran
status, or disability status. Salesforce does not accept
unsolicited headhunter and agency resumes. Salesforce will not pay
any third-party agency or company that does not have a signed
agreement with Salesforce . Salesforce welcomes all. Pursuant to
the San Francisco Fair Chance Ordinance and the Los Angeles Fair
Chance Initiative for Hiring, Salesforce will consider for
employment qualified applicants with arrest and conviction
records.For Colorado-based roles, the base salary hiring range for
this position is $159,000 to $230,600.For Washington-based roles,
the base salary hiring range for this position is $174,800 to
$253,600.For California-based roles, the base salary hiring range
for this position is $190,800 to $276,600.Compensation offered will
be determined by factors such as location, level, job-related
knowledge, skills, and experience. Certain roles may be eligible
for incentive compensation, equity, benefits. More details about
our company benefits can be found at the following link:
https://www.salesforcebenefits.com. About Us We're Salesforce, the
Customer Company, inspiring the future of business with AI + Data +
CRM. Leading with our core values, we help companies across every
industry blaze new trails and connect with customers in a whole new
way. And, we empower you to be a Trailblazer, too - driving your
performance and career growth, charting new paths, and improving
the state of the world. If you believe in business as the greatest
platform for change and in companies doing well and doing good -
you've come to the right place.
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Keywords: Salesforce, Inc., Oak Park , Director, PMM Analytics, Executive , Chicago, Illinois
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