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Content Marketing Specialist

Company: PeopleReady
Location: Oak Park
Posted on: March 17, 2020

Job Description:

Job Description Do you have a passion for creating compelling and engaging content? Do you feed off the challenge of developing and executing marketing initiatives that not only enhance a brand but also benefit its target audience? PeopleReady, part of the TrueBlue family, is looking to hire a Content Marketing Specialist to join its marketing team. The position is responsible for content marketing initiatives that drive traffic, engagement, leads, and conversions. Based in Chicago, IL, the Content Marketing Specialist will report to the Senior Manager of Content Marketing and will be a member of a creative team that is driven to bring PeopleReady's marketing to the next level. Working with marketing managers, designers, stakeholders, and more, we create content that generates leads, informs our audiences, and supports campaigns. The Content Marketing Specialist is ideal for a creative writer who knows how to make content that stands out from the competition. TrueBlue, Inc. is a leading provider of industrial staffing and outsourced workforce solutions around the world. Publicly traded since 1998 and annual sales in excess of $2.4B, the company provides work opportunities to over 700,000 people through several talent solutions, including PeopleReady, PeopleScout, StaffManagement, SIMOS and Centerline. Our Purpose - Connecting People and Work RESPONSIBILITIES: Develops, writes and executes content marketing initiatives, including SEO-focused web content, blogs and other long-form articles, campaign assets, marketing collateral, and digital assets, to drive traffic, engagement, and leads that deliver sales and member retention. Maintain and help to evolve the voice of web and digital communications; research, write and edit SEO-rich, grammatically accurate content for the company's multiple websites, e-mails and social media, taking a proactive approach to improve our communications and brand across all online channels. Work closely with Senior Manager of Content Marketing to establish the Content Marketing Strategy, and be comfortable collaborating with team members from design, project management, and corporate communications. Manage day-to-day social brand presence, bring new ideas for engagement, and understand the balance between a personable social presence and an appropriate business tone. Help brainstorm new content topics to find fresh, effective ways to connect with readers (both job seekers and employers) Attention to editorial guidelines to ensure content is consistent with our brand voice, style and tone across all platforms. Track social conversation, comments, and respond/engage appropriately. Monitor, identify and communicate key social and content marketing trends to identify opportunities to proactively engage with existing and new followers. REQUIREMENTS/QUALIFICATIONS Proficient knowledge of content marketing practices, tactics and strategies 4 years' experience in content marketing and/or professional writing, agency or client-side Skilled and proficient writer with experience across content types (web copy, video, eBooks, blogs/ articles, infographics, services/solutions collateral, etc.) Effective communication and interpersonal skills-ability to interview and build relationships with key internal stakeholders to support content-generation efforts with subject matter expertise Detail-oriented, self-motivated, and organized. Excellent time and project management skills Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution Working knowledge of social tools (Sprinklr) and web content management systems (Uberflip) and analytics (Google Analytics) a plus Ability to read, analyze and interpret data to effectively communicate results, and to recommend optimization strategies Comfortable working in a team-oriented, collaborative environment Proficiency with Microsoft Office (Word, Excel, and PowerPoint) is required. Familiarity with Adobe Creative Suite is a plus. Bachelor's degree in English, marketing or journalism preferred TrueBlue employs approximately 7000 professionals and provides a competitive compensation and benefits package including: Company-matching 401(k); Employee Stock Purchase Program; Tuition Reimbursement; College Savings Fund; and comprehensive Health Insurance including Medical/Dental/Vision. Corporate values of integrity and respect, and our ability to exceed client expectations distinguish TrueBlue as an employer. We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, sexual orientation,
gender identity or any other characteristic protected by law.

Internal ID: 102720PandoLogic.Category: Marketing & Biz Dev, Keywords: Content Marketing Manager

Keywords: PeopleReady, Oak Park , Content Marketing Specialist, Advertising , Oak Park, Illinois

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